Intellectual property (IP) is an essential part of running a business, but it’s also an area rife with misconceptions. Believing these IP myths can leave your business vulnerable, leading to
Time for IP Protection of Fragrances in the UK? In recent years, artificial intelligence (AI) has made remarkable strides in the sensory world, particularly in scent creation. By harnessing AI,
In a ground-breaking partnership, Prada has teamed up with Axiom Space to design a spacesuit for NASA’s Artemis III mission. This Prada and Axiom collaboration marks a unique venture, extending
In a recent panel discussion on brand protection, experts shared their insights into the crucial role of brand management in fostering business growth and ensuring long-term success. Featuring insights from
Lessons from the Court of Appeal: In a recent Court of Appeal ruling, TVIS Limited, trading as Vetsure, won its trade mark infringement and passing off case against Petsure, another
The rapid rise of generative AI (GenAI) tools has created new challenges for intellectual property (IP) law across the globe, and the UK is no exception. As these AI tools
We live in a digital age, and so influencers are no longer just content creators. They have become powerful personal brands, often generating substantial income through partnerships, endorsements, and product
On 16 October, Iceland Foods’ executive chairman, Richard Walker, appeared at the General Court of the European Union in Luxembourg to continue the supermarket’s fight to keep its trade mark
When it comes to protecting your brand, trade marks are one of the most powerful tools available. But what happens when a trade marked brand faces potential misuse by another
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