PROTECTING YOUR BRAND
Registered Design
What is a Registered Design?
With designs you have two types of rights: unregistered and registered.
You don’t have to register a design, but registration gives you added protection. Registering a design will protect the appearance of your products and branding, so the look, shape, configuration or ornamentation of products.
In the UK your rights are protected for up to 25 years once registered. Once registered, it is clear that you own the rights to that design and therefore you no longer need to establish ownership.
Additionally, you’re protected against someone knowingly copying your design, but also against someone unknowingly infringing your design rights.
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Protecting a Design
The value of design rights is often underestimated, however, registering design rights can be hugely advantageous. They allow businesses to secure lucrative competitive advantage in crowded markets. The classification system is not present when registering designs as it is with trade marks and currently within the UK, registering design rights are slightly quicker.
We have assisted all industry types in registering their designs from furniture to fashion. For some products, design may be the only distinguishing feature. For this reason, it is important for those businesses that depend upon design to ensure that they have legal protection for the appearance of their products.
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What our clients have said
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