PROTECTING YOUR BRAND

Business Name Protection

Protect Your Business Name

Business Name Protection protects your business’ name from ‘Passing Off’ (name copying). This means that should a business start trading with the same, or confusingly similar name, to yours within the sector and area you trade, you’re able to do something about it easily, as you have protection in place.

We will determine whether there is likely to be a case of ‘Passing off’, if there is, we will begin correspondence on your behalf, we are able to draft cease and desist letters and mutual agreements.

Additionally, we can enter negotiations requesting the alternative business rebrands and changes its name and we can draft undertakings to this affect. If this does not result in a change of business name from the alternative business, we are able to gain further legal opinion and instruct solicitors to file an application at Court and to commence legal proceedings to stop the Passing off continuing.

The Best Alternative To Trade Marking

Business Name Protection offers cover for up to £10,000 worth of legal costs through the ‘Passing Off Assistance’ contained within it.

Business Name Protection is there for those businesses that are unable to protect their business name through a trade mark as it is deemed to be too descriptive of the products or services they offer. Alternatively, it is there for businesses that do not wish to trade mark their name.

What our clients have said

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