PROTECTING YOUR BRAND
Trade Marks
Protect Your Brand With a Trade Mark
Registering a trade mark is a way of protecting the elements of your brand that make it unique or innovative. Think of the things that customers use to identify the source of goods and services. You can trade mark names, logos, taglines and even sounds, a colour or a shape.
Registering a trade mark means that a third-party can’t copy what differentiates you from your competitors.
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UK, EU & International Trade Marks
UK Trade Marks
EU Trade Marks
Global Trade Marks
Benefits of registering a trade mark?
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- Secures your brand and protects your business
- Easier to fight copycats
- Minimises risk
- Saves money
- Adds value to your business
- Gives you the tools to prevent others from financially benefiting from copying or imitating what you are known for
- Having exclusive rights to your mark in the industry and jurisdictions registered
- Prevents someone else registering your brand and forcing you to rebrand
- Aids you becoming more attractive to investors as you are a safe bet
- Allows international protection – expansion
Increasing Value
Whether you are looking to raise investment or working towards an exit strategy, having your intellectual property correctly registered can considerably increase the value of your business. Providing reassurance and security for investors or buyers.
Reducing Risk
Secure exclusive rights to use all the elements and identifiable aspect of your brand or business. Ensure no one else can financially benefit from copying or imitating what you are known for and uphold the good will and reputation you work hard to build.
Credibility
Registering your intellectual property enhances the prestige and presence of your business. Meaning prospects and clients consider your brand as well established, dedicated and with a reputation worth protecting.
Trade mark services include:
- Clearance searches to assess whether a proposed trade mark is available for use and registration in the countries required.
- Strategic planning and management of trade mark portfolios, including portfolio audits and licensing and assignment agreements.
- Filing trade and design mark applications in the UK, Europe and internationally. We have close relationships with trade mark attorneys throughout the world, through whom we are able to manage international trade mark portfolios.
- Conducting opposition, revocation or invalidation proceedings before the UK Intellectual Property Office (UK IPO) or the European Union Intellectual Property Office (EU IPO), either in defence of a client’s trade mark or on behalf of a client in a proactive measure against a competitor’s trade mark. Filing Cease and Desist letters, drafting co-existence or licensing agreements.
- Renewal applications and fees.
- Monitoring We can 'watch' your marks to ensure competitors aren’t attempting to register marks that would be confusingly similar to your own and raise the necessary opposition in a timely manner.
Why Trade Mark?
The Process
A trade mark is only protected in the countries where the application has been filed and accepted.
For this reason, we strongly recommend registering your trade mark in the countries where you currently trade, or where you hope to sell your products and services in the future.
If you have a product based brand, it is also important to trade mark in the country where your products are manufactured.
What our clients have said
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