Safeguard your brand in the European Union

EU Trade Marks

Packages & Cost

Our packages for those who wish to protect their brands in the EU.

EU Search

£ 150 plus VAT
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Register Your Trade Mark in The EU

£ 1,750 plus VAT
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EU Trade Mark Monitoring

£ 150 plus VAT
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The Process

To register a trade mark across the entire European Union, the most efficient method is to file a European Union Trade mark (EUTM) application. This application covers all 27 EU Member States. The registration process typically takes about 4-5 months, so long as there are no objections.

The EUTM provides protection in every EU member state. A single similar trademark in any member state can lead to the rejection or cancellation of your application.

If accepted your ™ is registered for 10 years

The Process

To register a trade mark across the entire European Union, the most efficient method is to file a European Union Trade mark (EUTM) application. This application covers all 27 EU Member States. The registration process typically takes about 5 months, so long as there are no objections.

The EUTM provides protection in every EU member state. A single similar trade mark in any member state can lead to the rejection or cancellation of your application.

Trade Mark Search (2-3 working days)

Trade Mark Application Drafted and Filed (5 working days)

EUIPO Examination Process (Approx. 5-6 months )

If accepted your ™ is registered for 10 years

Why Trade Mark?

Trademarking your brand also sets you apart from your competitors and helps you stand out in a crowded market. When you have a registered trademark, it shows customers and potential partners that you are a credible and legitimate business. It also gives you the legal right to take action against anyone who uses your brand without your permission. In addition to protecting your brand, trademarking your brand can also increase its value. Potential buyers will be more likely to invest in a business that has a protected brand, as they know they are getting a unique and established product or service.

EU Trade Mark FAQs

The registration of trade marks and other intellectual property is handled by the Intellectual Property Office, usually a branch of the Department of Commerce in each country. In the EU, you can register with a national IPO for country-wide protection or with the European Union Intellectual Property Office for EU-wide protection.

Be aware of scams posing as government bodies with names similar to the IPO you are registering with, which may send fraudulent invoices for additional payments. Always verify the correct name and abbreviation of the office handling your registration.

Yes, it is possible to register a trade mark in the EU and the US without being a resident, but you will need a legal representative to file the application on your behalf. You will still become the owner of the trade mark, even if you do not file the application yourself.

There’s no uniform price for one trade mark  in the EU (and most jurisdictions, for that matter). The cost depends on how many classes you want to register your trade mark in.  If we file a trade mark for you within the EU costs start from £1750 including the statutory fees.

Before applying to register a trade mark we would strongly recommend paying us to undertake a search report to establish if there is likely to be any issues or opposition to your application.  For an EU search we charge £150 plus VAT.

You can apply for trade marks in multiple countries at once or in stages.

If you want to register in multiple countries simultaneously for broader protection, you can:

  1. Use an agent to file applications in each country. Multiple legal representatives may be necessary, depending on their coverage.
  2. Use the Madrid System through WIPO, requiring a base application in a country where your company is incorporated or where you are a citizen. This simplifies the process by using one agent and one language.

The decision on how many countries to register in initially depends on your budget. Filing in multiple countries can be expensive. If your finances allow, you can file in as many countries as needed for early protection. Otherwise, start with key markets and expand later.

The Madrid Protocol, governed by the International Bureau of WIPO, simplifies obtaining trade mark registrations in multiple countries via a single application based on an existing national application.

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