Monitoring Your Trade Mark
Trade mark monitoring is a critical aspect of brand management and intellectual property protection. It involves the systematic surveillance of new trade mark filings, the market, and the use of similar marks to identify potential infringements or unauthorised uses.
This proactive approach helps businesses safeguard their brand identity and maintain exclusive rights to their trade marks. By monitoring trade marks, companies can promptly address issues that could dilute their brand or confuse consumers, ensuring the integrity and strength of their market presence.