Business Name Protection

Business assets like your stock, your office, and your equipment, are easy to recognise and associate with your company’s value and are invariably always protected in one form or another. However, another asset you have as a business owner which is often overlooked and not protected, like it should be, is probably your most important and valuable asset throughout the entire lifetime of your company. – Your Business Name.

For this reason, we offer a product which protects your Business name from ‘Passing Off’ (name copying).  This means that should a business start trading with the same, or confusingly similar name, to yours within the sector and area you trade, you’re able to do something about it easily, as you have protection in place.

We will determine whether there is likely to be a case of ‘Passing off’, if there is, we will begin correspondence on your behalf, we are able to draft cease and desist letters and mutual agreements.  Additionally, we can enter negotiations requesting the alternative business rebrands and changes its name and we can draft undertakings to this affect.  If this does not result in a change of business name from the alternative business, we are able to gain further legal opinion and instruct solicitors to file an application at Court and to commence legal proceedings to stop the Passing off continuing.  Business Name Protection offers cover for up to £10,000 worth of legal costs through the ‘Passing Off Assistance’ contained within it.

• Those who cannot trademark their Business Name
• Those businesses that would need assistance with the steps to take in a case of Passing Off ( name copying)
• Those who can not afford a trademark
• Start up businesses
• Those businesses with a unique name within their geographical location
• Those who cannot trademark their business name
• Those businesses with a unique name within their sector
• Those who could not afford to fund legal advice and representation legal assistance in the event of a passing off case

No, Business Name Protection only covers your business in the UK, and covers the industry and region that you trade in.  If you register a trade mark you can do this in countries and jurisdictions across the globe.   

A trade mark will give you gold standard exclusive use, however, not all business names can be trade marked and not all businesses can afford to trade mark, at least not initially.  Business Name Protection bridges this gap and ensures that there is a level of protection for a Business if it cannot register a trade mark.

You can read more on this here.

To protect your most valuable asset – your business name.

• Protect your customers from imposters.
• Peace of mind that your trading name is unique.
• Thorough name checking process.
• £10,000 legal cover if a business tries to imitate your name.
• Almost forty years of business name protection experience.
• Join our community of 2,500 current Business Name Protection customers.

We carry out comprehensive searches against all active limited companies, all existing domains and additional business name checks, including our internal Business Names register.