A Hard Life for some…
23 August 2024, 8:37 am
Posted in: Intellectual Property, Trade Mark
Home Blog Intellectual Property A Hard Life for some…
A recent headline-making incident involving the indie band Easy Life and the corporate giant easyGroup provides a striking example of why IP protection is essential. Let’s delve into this David vs. Goliath story and explore what it means for you and your business.
Easy Life, an indie band with a burgeoning following, found themselves in hot water when easyGroup accused them of infringing on their trade mark. The controversy erupted over claims that the band’s name, merchandise, and branding were riding on the coattails of easyGroup’s established reputation. The band’s tour poster, which featured an orange and white aircraft with the Easy Life logo, further fuelled the allegations.
EasyGroup, known for its fierce protection of its brand, didn’t take this lightly. They argued that Easy Life’s branding could mislead consumers into thinking the band was associated with the EasyGroup.
Consider the potential consequences of not protecting your business name adequately. Without proper protection, you risk facing legal disputes that can drain your resources, damage your reputation, and disrupt your operations. The Easy Life vs. easyGroup case is a stark reminder of these risks.
However, the outlook isn’t all bleak. There are clear steps you can take to protect your business:
In conclusion, protecting your intellectual property is not just a legal necessity but a strategic business move. Don’t wait until you’re faced with a legal challenge to take action. Learn from the Easy Life vs. easyGroup case and make IP protection a priority for your business.
If you wish to gain exclusive rights to your business name, logo, tag line or design within the UK or globally, National Business Register Group (NBR) has been assisting businesses with trademarks and Business Name Protection protection since 1984. Contact NBR on Info@nbrg.co.uk or by calling 0800 069 9090.
Don’t leave your IP to chance – let’s protect your business together.