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Your business name matters: why choosing the right name can make or break your startup!

Your business name is likely to be a crucial element in establishing your brand’s identity. It’s important to choose a name that reflects your brand’s values, is legally available and can be protected.

A strong business name can help your business stand out in a competitive market, build trust with customers and partners and create a memorable brand that resonates with your target audience.

As your business grows, your business name becomes even more critical as it becomes a recognisable symbol of your reputation, quality and trustworthiness.

Protecting your business name can prevent others from imitating it, increase the value of your business and make it more attractive to potential investors and buyers.