Protecting Your Brand: Trade Mark Breaches in the Entertainment Industry, Featuring F1

Haas Files Lawsuit Against Steiner Over Alleged “Surviving to Drive” Copyright Violations

Have you been following the legal proceedings between Haas and ex-Formula 1 Team Principal Guenther Steiner? Recently, it was revealed that Steiner has initiated legal action against the American squad over alleged missing funds and unauthorised use of his image. However, the plot thickens as Haas Automation, the parent company of the F1 operation, fires back with claims of trade mark breaches in Steiner’s autobiography, “Surviving to Drive.”

Court documents filed in the Central District of California, West Division, outline Haas Automation’s grievances, alleging that Steiner unlawfully utilised the Haas Automation Trade marks and Trade Dress for personal gain without consent. Despite attempts to address the issue directly with Steiner, Haas received no response, leading to the initiation of legal proceedings.

Haas Automation asserts its entitlement to compensation for the revenue generated from Steiner’s book and has requested a trial by jury to resolve the matter. Despite prior notice, Steiner has taken no action to cease his infringing activities, prompting the lawsuit.

The scope of Steiner’s alleged trademark breaches extends across various mediums, including print and digital, infringing upon Haas Automation’s exclusive intellectual property rights. Online data suggests that Steiner’s book has sold over 150,000 units and generated revenue exceeding $4,500,000 as of January 2024.

Steiner’s tenure at Haas, spanning from the team’s inception in 2016 until his departure amid its championship struggles, underscores the complexity of intellectual property rights in the entertainment industry. As a business owner or creative professional, safeguarding your brand against unauthorised use is paramount.

At Start.Biz, we understand the importance of protecting your intellectual property. Our expertise can help you navigate the intricacies of intellectual property law.

Don’t let unauthorised usage jeopardise your brand’s integrity. Take proactive steps to safeguard your intellectual property and preserve the value of your creative assets.

How National Business Register Can Help Protect Your Brand

At National Business Register, we recognise that your brand is one of your business’s most valuable assets. Our team of IP experts can guide you through the complexities of brand protection. Whether you’re a start-up or an established business, we’re here to help you secure the unique aspects of your brand, ensuring it remains protected against imitation and misuse. Contact us to learn how we can support you in building a brand that’s not only memorable but also legally safeguarded.  You can email us at info@nbrg.co.uk or calling  0800 069 9090.

Don’t leave your IP to chance – let’s protect your business together.