The Importance of Renewing your Business Name Protection

With businesses today, your business’ name is more than just an identifier – it’s a cornerstone of your brand identity and a vital asset that distinguishes you from competitors. Protecting this asset is crucial, and at National Business Register (NBR), we offer comprehensive Business Name Protection services designed to safeguard your brand’s integrity and value.

Understanding Business Name Protection

Business Name Protection is ideal for those Businesses that work locally rather than nationally or globally and for those that do not want to or can’t trademark their name.  Gaining this protection means that you are protected from copycats trading in your sector and area and damaging your reputation because they are passing their business off as yours. 

This service stops others from using identical or confusingly similar names within your industry and gives you peace of mind.  Through checks are completed prior to being onboarded as a business name client, and by having this in place it means that National Business Register undertake the work in the passing off case and fund the first £10,000 of legal assistance for just £125+vat per year.

But, it must be remembered that this service needs to be renewed annually to get this level of protection.  Renewing your Business Name Protection is more than just maintaining a service – it’s about safeguarding your business’s reputation and security. Without renewal, your protection against passing off, name hijacking, and other misuse of your business name ceases to exist, leaving you vulnerable to risks that could harm your brand and disrupt your operations.

When your Business Name Protection lapses, competitors or opportunists could register your name and exploit your hard-earned reputation for their benefit. This can lead to customer confusion, loss of business, and costly legal battles.

By renewing with us, you ensure that our expert team continues to protect your business name across the UK, giving you peace of mind and the freedom to focus on growing your business. Don’t let your investment in your brand and reputation go unprotected – renew your Business Name Protection today to stay secure and confident in the market.

Benefits of Business Name Protection

  • Legal Coverage: Includes up to £10,000 in legal support to manage disputes involving passing off or business name copying.
  • Protection from Passing Off: Safeguards their business name from competitors using similar or confusing names.
  • Affordable Alternative to Trademarks: Business Name Protection is a cost-effective solution, ideal for those who’s business name may be too descriptive for trademark registration or who are not yet ready for full trademark protection.
  • Comprehensive IP Services: In addition to Business Name Protection, we provide a suite of intellectual property services, including trademark and registered design searches, applications, and monitoring – available both in the UK and internationally. Our IP consultancy extends to comprehensive audits, opposition support, and cease-and-desist actions, ensuring your IP needs are expertly covered.

Conclusion

Protecting your business name is a strategic investment that yields significant returns in brand security, value, and growth potential. By partnering with National Business Register, you gain access to professional services that simplify the process of securing and renewing your business name protection, allowing you to focus on what you do best – running and expanding your business.

You’re able to buy and renew Business Name Protection on our website.

The UK’s ONLY Business Name Protection Service

How National Business Register Can Help Protect Your Brand

At National Business Register, we recognise that your brand is one of your business’s most valuable assets. Our team of IP experts can guide you through the complexities of brand protection. Whether you’re a start-up or an established business, we’re here to help you secure the unique aspects of your brand, ensuring it remains protected against imitation and misuse. Contact us to learn how we can support you in building a brand that’s not only memorable but also legally safeguarded.  You can email us at info@nbrg.co.uk or calling  0800 069 9090.

Don’t leave your IP to chance – let’s protect your business together.