Why UK Accountants Should Offer Business Name Protection to Their Clients

Strengthen Client Relationships, Reduce Risks, and Unlock New Revenue Streams

As an accountant, your clients rely on you for more than just compliance and tax advice – they trust you as a strategic business advisor who helps them navigate financial and operational risks. However, one critical area often overlooked is business name protection. Many small businesses unknowingly trade under vulnerable names, leaving them open to legal disputes, costly rebrands, and reputational damage.

By partnering with National Business Register (NBR), accountants can offer Business Name Protection as an additional service, helping clients secure their brand identity while also generating an additional revenue stream. Here’s why Business Name Protection is a game-changer for accountants and their clients alike.

1. Stand Out as a Forward-Thinking Advisor

More Than Just Accounting – Protect Your Clients’ Brand Identity

Modern accountants are increasingly expected to provide advisory services beyond traditional financial reporting. Business Name Protection offers a practical, risk-reducing solution that helps clients secure their business name from potential legal threats.

• Differentiate your firm from competitors by offering exclusive business protection services.
• Strengthen client relationships by adding real, proactive value.
• Demonstrate your expertise beyond compliance by advising on name security risks.

Learn more about why Business Name Protection matters: The Ultimate Guide to Business Name Protection in the UK.

2. Zero Admin, Fully Managed for You

Seamless Integration – No Extra Work for Your Team

One of the biggest barriers to expanding services is the additional workload. Business Name Protection is fully managed by NBR, meaning:

• No extra admin burden – NBR handles all sign-ups, checks, and legal support.
• UK-based customer support ensures smooth client interactions.
• Simple reseller or referral model – you introduce the service, and we do the rest.

This allows accountants to add a high-value service without disrupting their existing workflow.

3. Prevent Formation Risks & Protect Clients from Day One

Go Beyond Companies House – Ensure the Name is Legally Secure

Many accountants assist in company formation, but Companies House only checks for exact name availability – it does not confirm legal security. Sole traders are not present on Companies House, additionally an extra word can mean a name will be accepted at Companies House eg. Talking Tortoise Media, Talking Tortoise PR, whilst still providing a case of confusion for current and future customers.  This leaves businesses vulnerable to future infringement claims and costly rebrands.

By checking business names before formation, accountants can:

• Reduce risk for themselves and their clients.
• Ensure business names are legally secure, not just available.
• Provide greater peace of mind to clients from day one.

Understand the difference between Trademarks and Business Name Protection: Trademark Registration vs. Business Name Protection—What’s the Difference?

4. Protect Your Clients from Costly Name Disputes

Avoid Expensive Rebrands & Legal Issues

Many SMEs do not realise the risks of trading under an unprotected name. A name dispute could result in:

• Legal battles costing thousands in legal fees.
• A forced rebrand that disrupts operations and confuses customers.
• Reputational damage that affects long-term growth.

Business Name Protection provides up to £10,000 in legal support, ensuring clients have expert backing if an issue arises. Protecting their business name now prevents costly problems later.

Read why Business Name Protection was awarded Product of the Year: Exciting News: Business Name Protection Wins Product of the Year.

5. A Smart Partnership That Generates Revenue

Add a Value-Driven Service That Boosts Your Income

Traditional accountancy services are increasingly seen as compliance-driven rather than advisory-led. Business Name Protection allows accountants to diversify their offerings, increase client retention, and generate additional income.

Options include:

• Reselling Business Name Protection – offering it as a standalone service.
• Bundling into advisory packages – enhancing company formation and business strategy services.
• Revenue-sharing models – a passive income opportunity with minimal effort.

Ensure clients stay protected long-term: The Importance of Renewing Business Name Protection.

6. Strengthen Trust & Client Loyalty

Be the Trusted Advisor Who Helps Clients Protect Their Business

Clients trust accountants who offer practical, real-world solutions. By introducing Business Name Protection, you’re not just ensuring compliance – you’re actively safeguarding their brand and reputation, making your firm indispensable.

Why This Matters for Accountants: ✔ Avoid Post-Formation Issues – Reduce the risk of clients facing legal challenges after registration. ✔ Enhance Your Advisory Role – Offer proactive brand protection as part of your company formation services. ✔ Strengthen Client Trust – Clients rely on you for strategic guidance—help them avoid costly mistakes. ✔ Seamless, No Extra Work – Simply integrate our checking service into your process, and we’ll handle the rest.

Why Accountants Should Act Now

Protect Your Clients. Strengthen Your Firm. Increase Your Revenue.

By offering Business Name Protection, you provide an affordable, proactive solution that helps clients avoid costly disputes, build stronger brands, and secure their long-term success.

Key Benefits for Accountants:

✅ Offer More Value – Help clients protect their most important asset—their business name.

✅ Zero Admin, Fully Managed – We handle everything, so you don’t have to.

✅ Avoid Costly Disputes – Reduce clients’ legal risks and financial exposure.

✅ £10,000 Legal Support – A safety net for clients facing business name challenges.

✅ New Revenue Stream – Earn additional income with minimal effort.

✅ Enhance Client Loyalty – Strengthen relationships with valuable business protection.

✅ Reduce Risk – For you and your clients.

How It Works:

1️⃣ Introduce Business Name Protection to your clients.

2️⃣ Choose a reseller or referral model that suits your practice.

3️⃣ NBR manages everything – from sign-ups to legal support.

Future-Proof Your Clients’ Businesses & Reduce Your Own Risk – Partner with Business Name Protection Today!

Contact National Business Register to discuss how your accountancy firm can integrate Business Name Protection into its advisory services. Your clients will thank you for it.  Email info@nbrg.co.uk or call 0800 069 9090.