Receiving a cease and desist letter in the UK can be a daunting experience for any business. These legal notices, also known as “letters before action,” are typically sent when someone believes that their intellectual property rights are being infringed upon. Whether you’re on the sending or receiving end of such a letter, it’s crucial to understand the proper steps to take. In this blog, we’ll guide you through what to do if your business finds itself facing a cease and desist letter in the UK.

1. Stay Calm and Seek Legal Advice:

   Upon receiving a cease and desist letter, your first reaction might be panic. It’s essential to remain calm and not ignore the letter. Seek legal advice immediately. Intellectual property specialists can provide you with invaluable advice on the best course of action right from the outset.

2. Review the Letter Carefully:

   Examine the cease and desist letter thoroughly. It should outline the specific allegations, the legal basis for the claim, and the remedies sought. Understanding the claims against you is crucial before deciding how to respond.

3. Assess the Validity of the Claims:

   With the help of your legal advisor, assess the validity of the claims made in the letter. Is there any merit to the allegations of intellectual property infringement? An expert can help you determine whether the claims are justified.

4. Gather Evidence:

   If you believe the claims are unjustified, gather evidence to support your case. This may include documents, records, or any other materials that can demonstrate your innocence or a lack of infringement. Finding out when the other business first formed or first started using its brand name/logo and compare that to when you started doing the same can be really useful.  It’s essential to have a strong case to counter the claims made in the letter.

5. Negotiation and Mediation:

   In some cases, it’s possible to resolve the dispute through negotiation or mediation. An experienced IP specialist will be able to engage with the opposing party on your behalf to explore potential settlements or agreements that can avoid protracted legal battles.  This often relieves the stress and emotion from the situation. Some of the potential outcomes are as follows: that you are not infringing and can continue as is and that it is fact the other business that is infringing. That an agreement is reached that the name, phrase, logo etc will stop being used by one business on a set date.  Marketing materials destroyed, that a compromise agreement is reached with the businesses trading only in certain areas/ co existing.  There is also the potential for a financial settlement to be agreed, potentially by one business licensing out their IP for a fee.

6. Comply with Legal Obligations:

   If you discover that your business has inadvertently infringed on someone else’s intellectual property rights, it’s essential to take immediate action to rectify the situation. This may involve ceasing the infringing activities or making compensation arrangements, as advised by your legal advisor.

7. Consult Your Insurance Provider:

   If you have business insurance that covers intellectual property disputes, consult your provider. They can guide you through the process and assist in covering legal costs.

8. Prepare a Response:

   If negotiation or mediation doesn’t lead to a resolution, you may need to prepare a formal response to the cease and desist letter. This response, crafted with the assistance of your advisor, should address the allegations and provide your position.

9. Consider Litigation as a Last Resort:

   If all other avenues have been exhausted and you believe you have a strong case, litigation may be the final option. Your legal advisor will guide you through the process and represent your interests in court if necessary.


Receiving a cease and desist letter in the UK can be a complex and stressful situation for any business. However, with the right legal assistance and a clear understanding of the process, you can navigate this challenging terrain. The key is to act promptly, seek professional advice, and take the appropriate steps to protect your business’s interests while respecting the intellectual property rights of others.

If you wish to discuss any queries you have or if you have received a cease and desist letter please email us at or book in with our Head of IP, Mitch Willmott, on

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