We are excited to announce that our unique product, Business Name Protection, has won the prestigious Product of the Year award at the Business Success Recognition Awards 2024! This accolade is a testament to the innovative solutions we provide and underscores the importance of protecting your business identity.
Why Brand Protection Matters
In the current business environment, protecting your business and brand is more crucial than ever. With new businesses emerging daily, and the rise of online sales and market places, the risk of brand imitation and passing off is significantly high. Having robust Intellectual Property protection ensures that your brand remains unique and that your hard work is safeguarded against infringement. Winning this award highlights the critical role Business Name Protection plays in offering a lifeline to businesses that cannot or do not want to register a trade mark.
To trade mark a business’ name it needs to be distinctive and cannot be descriptive of the goods or services it offers. Additionally, some businesses are not able to finance trade mark registration, at least not initially, this can mean that many businesses are left without an option to protect their name. This is why we developed our Business Name Protection product.
Why We Were Nominated
We were nominated for this award due to the groundbreaking nature of Business Name Protection. This product is designed to bridge a crucial gap in the market by offering protection to businesses that either cannot or choose not to register a trade mark. Before Business Name Protection, these businesses had no formal protection, they would need to rely on the tort of ‘passing off’ and be reliant on understanding this and managing it themselves or instructing lawyers to do so on their behalf, this often left businesses vulnerable to passing off and brand dilution.
About Business Name Protection
Business Name Protection is an exclusive product offered only by us at National Business Register through our sub-brand, Start.Biz. For an annual fee of £99 + VAT, we provide a comprehensive layer of protection for your business name. Here’s how it works:
- Due Diligence: We ensure your business name is unique from the start, preventing potential conflicts. If there is another business with the same name, in the same sector that’s likely to cause confusion for your customers and damage your reputation or cause you financial loss – the sooner you know the better.
- Protection from Passing Off: We protect your business name from being copied in the sector and area where you trade.
- Legal Support: In the event of passing off, we cover the first £10,000 of legal work. Our experienced in-house team will take on your case, and if necessary, we will instruct external litigators to act on your behalf.
This service makes protecting your business name accessible and affordable, ensuring peace of mind for business owners.
Continuing Our Mission
At National Business Register, we are committed to spreading understanding and knowledge about intellectual property. We believe that once business owners are fully informed, they can make strategic decisions about incorporating IP protection into their growth plans. Our goal is to continue rolling out Business Name Protection, collaborating with other professional services, and making this product a well-known, accessible option for all businesses.
Michaela Cusack, director or NBRG has said “We often find that our Business Name Protection product is a springboard for businesses, and many of our clients go on to register trade marks with us, widening their growth options through things such as franchising and licensing.”
We hope that this recognition not only validates our efforts but also encourages more businesses to take proactive steps in protecting their identities. If you’re interested in learning more about how Business Name Protection can benefit your business, please contact us at info@nbrg.co.uk or call 0800 069 9090.
Protect your business name today with Business Name Protection – because your brand deserves the best protection possible.
