Navigating the Complex Landscape of Anti-Counterfeit Strategies in the Digital Age

In today’s expansive consumer landscape, brands utilise diverse avenues like sponsored social media ads and influencer endorsements. Despite evolving brand communication, counterfeit goods pose a persistent challenge, especially in high-end sectors like fashion, cosmetics, and pharmaceuticals. As online availability grows, tracking and taking action against infringers become increasingly complex. Safeguarding intellectual property (IP) rights is […]